Asim Jamil (CEO) is the driving force behind the strategic direction and overall vision of the company. With extensive experience in the IoT and telematics industry, Asim has a proven track record in leading companies through phases of growth and international expansion, especially in technology-driven sectors. Asim Jamil is a seasoned professional with a diverse background in leadership roles. Currently serving as the Co-Founder & CEO of Tracking, he has demonstrated his entrepreneurial spirit as the Founder of Quaid Ventures. As a Strategic Advisor and Board Member for Gorex, Board Member of Rafeeqi, and Advisory Board Member of Digital Khokha, Asim provides invaluable insights. His extensive executive experience includes positions such as COO of Saudi Fast Corporation, General Manager of Mena Logistics, and Key Account Manager at Shell. With a foundation in Mechanical Engineering from UET, Asim blends his educational background with a wealth of hands-on expertise, making him a dynamic leader in various strategic ventures.

Imran Ahmed brings in-depth expertise in financial management and strategy. Their background includes managing financial operations in technology companies, with a strong focus on supporting international expansion, cost management, and capital investment strategies. Experienced Chief Financial Officer (CFO) with a strong professional background in IFRS, mergers and acquisitions (M&A), and business valuation. Proven track record in offering valuable strategic guidance to executive teams, ensuring financial management adheres to IFRS standards and effectively managing VAT-related processes. Expertise in financial management, risk assessment, and internal controls, contributing to informed decision-making and optimized financial performance. Successfully led and executed complex M&A transactions, including loan structuring and business valuation. Demonstrated strong leadership skills, successfully managing finance teams and implementing training programs for professional growth. Committed to excellence, innovation, and driving positive change within organizations while maintaining a high level of professionalism.

Salman Ikram oversees the company's operational aspects. With a background in supply chain management and operations in the tech industry, the COO ensures operational efficiency and effectiveness, especially in adapting to new markets like Canada. Salman is a highly accomplished professional with a rich background in diverse leadership roles. Currently serving as the COO at Tracking, he is instrumental in driving operational excellence. Salman's expertise extends to serving as an IOT Advisor at Gorex and as the COO/head of the Telematics Division at Arabitra EPC, showcasing his strategic acumen in technology and operations. He has held key positions such as Regional Director at Track Keeper, CTO at Euro Tracks, and Head of IT at Trakker. Salman's educational foundation in computer science from COMSATS provides a solid base for his dynamic career, reflecting a blend of academic knowledge and hands-on experience.

Muhammad Ummer is responsible for the development and implementation of strategic initiatives. They bring a wealth of experience in market analysis, strategic partnerships, and business development, crucial for navigating the company's expansion into new territories. Ummer, as the Chief Strategy Officer at Tracking, brings extensive expertise in steering strategic initiatives. With a background in Computer Science from Petoman Institute, Ummer has held key leadership roles, including General Manager at Tefco, Ecommerce Advisor at Gorex, and Operation Manager at SMSA. His entrepreneurial spirit shines through as the Co-Founder of Qareeb and as a Board Member at Fleet Systems. With managerial experience at Ahejob, Ummer's multifaceted career reflects a blend of academic acumen and practical insights, making him a valuable asset in the fields of strategy, management, and technology.

Ayesha Waqar leads product development and innovation. Their expertise lies in IoT product development and management, ensuring that our products remain cutting-edge and meet the evolving needs of our diverse customer base. Ayesha, the Chief Product Officer at Tracking, is a forward-thinking professional with a solid educational foundation. Holding a bachelor’s degree in computer sciences and an MBA, she seamlessly integrates technical knowledge with strategic thinking. Ayesha has demonstrated her analytical skills in roles such as Business Analyst at Infotech, Product Owner at Aircod, and Business Analyst at Alchemative.